B2B and Association Brand Building
To build a brand, we like to start with the basics. We like to do research, conduct interviews, scour the competition—all to match the truths that reside in your brand to a need in the market. We have a process for this that delivers an outstanding starting point. Then we start the work of introducing—or re-introducing—the brand to your audiences. Of course, our approach isn’t just academic; we have some stories to share:
Related Entries: Transamerica and Navman case studies/work
To learn more about your audience, competition or market opportunities, DJG works with you to develop secondary and primary research programs that get at the actionable insights you need. Interested in message and creative testing? We do that too.
Planning and Strategy
DJG has deep expertise in planning and strategy for both B2B and association marketing communications programs. From a single product to a total communications program, we develop an approach that delivers on your goals.
Whether you need a new identity developed or an existing identity updated, DJG takes a strategic approach to brand identity development. From naming exercises to logo creation to an overall look and feel, we help your brand reach its full potential.
DJG’s unique approach to messaging takes you and your brand through an exhaustive process that ensures you are communicating the best messages for your brand and your target audiences. From key messages that set you apart and define your value proposition to elevator speeches and more, we help you find your voice.
Integrated Marketing Communications
For ten years, DJG has been planning and creating effective integrated marketing communications programs for B2B and association clients. We leverage strategically based creative ideas using the right mediums for your goals, including traditional print, interactive and social media.