DJG Mutterings

Using Perception Surveys the Right Way

Don't undervalue surveys. It's really simple advice but often overlooked. Surveying your audience should be a must in your 2013 public relations planning.

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Topics: Email Marketing, Marketing, Membership, Public Relations, Research

Ten Ways to Find Success in Email Marketing

Developing, implementing and maintaining a strong and successful email marketing program can be tough, as you want to send correspondence that recipients find intriguing and acceptable for their inboxes. Check out our “hit list" for the rules we abide by—these have resulted in several thriving email marketing efforts for our clients.

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Topics: Associations, Email Marketing

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