David James Group Expands its PR and Social Media Services with Strategic Joint Venture; Welcomes VP
For Immediate Release
May 29, 2012
Anne O’Day, Managing Director
David James Group
Oakbrook Terrace, Ill.—May 29, 2012—Integrated marketing communications firm David James Group (DJG) significantly adds to its public relations and social media services by establishing a joint venture with PietrylaPR and bringing its owner, DJG PR, onboard to lead the growing department as Vice President of Public Relations and Social Media.
This deal is expected to meaningfully increase the size of the agency’s public relations portfolio and bring additional capacity to both its public relations and social media solutions.
“This is a significant step toward elevating our PR and new media expertise,” explains David Laurenzo, President, David James Group. “Our agency is experiencing a period of intense growth and we are expanding to meet these needs in a calculated way. Particularly in the areas of content management and social media, which are critical to many, if not all, B2B strategies, we really wanted to invest in acquiring the right talent to compete. I’m so glad to welcome DJG PR and her resources to our team and look forward to their contributions.”
PietrylaPR is a public and investor relations firm offering long-term strategic counsel to clients ranging from $50 to $120 million in sales. DJG PR founded it in 2002, following positions of increasing authority at two other Chicago-based firms. She brings to DJG more than 12 years of tactical and strategic expertise.
In her expanded role, she will be responsible for strategy and implementation of public relations and social media campaigns for DJG clients as well as for the agency.
About David James Group
David James Group is a full-service marketing agency that focuses on the business of integrated marketing—both online and off. DJG develops measurable marketing and advertising programs that help companies connect with their customers and increase sales. For more information, visit http://davidjamesgroup.com.