Darwill is a provider of printed and online communication programs, including traditional print, direct mail and HTML email/personalized URL (PURL) marketing initiatives.
Darwill “Get Happy” Campaign
To re-position Darwill as more than a printer, we developed the “Get Happy” campaign. Throughout all tactics, we used whimsical imagery and a light-hearted voice to communicate a sense of ease in doing business. We also positioned Darwill as a strategic partner and leader in the use of technology to improve efficiency and results. Over the life of the campaign, deliverables have included collateral, event marketing, direct mail programs, email marketing, web development, newsletters and much more.
Darwill wanted to create an ongoing series of newsletters to showcase their printing capabilities as well as facilitate an ongoing dialogue with current customers and prospects. Content is designed to be more informative and less sales oriented, while featuring dynamic content and personalization. To keep readers further engaged and to facilitate lead capture, each issue drives recipients to their own PURL page to download additional content, respond to giveaways and to connect with Darwill. Since the launch of “Darwillisms,” Darwill has experienced an increase in business and deeper engagement with customers and prospects.