August Begins with Big PR Wins for the Society of Women Engineers

August is shaping up to be a great month for the Society of Women Engineers (SWE), a client of the David James Group (DJG) for more than a decade. The morning of August 8, 2018, SWE leaders and about 50 SWE members visited NASDAQ in Times Square to ring the opening bell. The next day, a Google Doodle honored a SWE Fellow, Mary G. Ross, who was the first female American Indian engineer.

SWE is a global nonprofit professional association that recently celebrated a new membership milestone after a record-breaking annual conference last fall. The Society has more than 40,000 members around the world and more than 500 sections and affiliates. The annual conference drew almost 15,000 attendees to Austin, TX, and this year’s conference is pacing more than 1,000 registrations ahead of last year’s conference at this time.

SWE’s mission is to empower women to achieve their full potential in their careers as engineers and leaders. As SWE’s marketing firm, DJG helps the Society do that by attracting new members, promoting its programs, advertising its annual conference, and telling SWE’s story to the world.

Ringing NASDAQ’s Opening Bell

SWE’s Executive Director & CEO Karen Horting, CAE, lead the group of SWE leaders and members at the NASDAQ Opening Bell Ceremony, which was shared live on Facebook. Click here to watch video of SWE ringing the Nasdaq Opening Bell. She was also interviewed as part of NASDAQ’s Behind the Bell series. Click here to see a Behind the Bell interview with Karen.

DJG not only helped spread the word about the bell ringing on SWE’s social media, but we also created a video for NASDAQ’s Tower and Marquee in Times Square.

Paying Tribute with a Google Doodle

August Begins with Big PR Wins for the Society of Women Engineers
Google notified SWE that the Google Doodle would feature Mary G. Ross, P.E., F.SWE, on her birthday, August 9. She was born in 1908 and died just shy of her 100th birthday in 2008. Ross is noted for her contributions to the aerospace industry and as a role model and mentor for American Indians. Her impact on women in engineering resulted in the Mary G. Ross Scholarship.

Ross’s story, a quiz about her life, and a YouTube video of her appearing on the TV game show ‘What’s My Line’ in 1958 were featured in posts on SWE’s blog, which was hyperlinked to the Google Doodle. Her story was also featured in articles from TimeNewsweek, FortuneRefinery29Mashable, and many other media outlets, which all referenced the Society of Women Engineers. It was a great way to highlight the Society and the work that women engineers have done in the past and continue to do today.

In a career that spanned almost five decades, Ross was truly a trailblazer as the first woman engineer employed by Lockheed Missiles and Space Company and as a contributor to such major programs as the Agena rocket and the Poseidon and Trident missiles. To this day, much of her work remains classified, keeping the full extent of her contributions hidden. The National Science Foundation reports that only 0.1 percent of those working in science and engineering are female Americans Indians, and according to the U.S. Census, only 11 percent of employed aerospace engineers are women.

Installing SWE’s New President

On August 2, SWE’s FY19 President Penny Wirsing was officially sworn into office along with the FY19 SWE Board of Directors in Redondo Beach, California. The installation was covered by local media and also shared on SWE’s blog and social media.

Wirsing considers herself a high achiever as the first one in her family to graduate from college, and as a single, working mother, to earn an engineering degree from Michigan State University with honors. Wirsing’s theme as president, which is also the theme of WE18, SWE’s Annual Conference, is a fitting one for SWE: Let’s Break Boundaries.

TLDR
August is shaping up to be a great month for the Society of Women Engineers (SWE), a client of the David James Group (DJG) for more than a decade. The morning of August 8, 2018, SWE leaders and about 50 SWE members visited NASDAQ in Times Square to ring the opening bell. The next day,...

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