Stop by DJG's ASAE Annual Meeting 2018 booth, #136, and let's cause a stir! You could win a Yeti cooler!
Summer is coming to a close and for many associations, conference season is right around the corner–a time when association leaders are challenged to
employ your organization's best experiential marketing ideas. It's your annual "in person" opportunity to immerse members and prospects in the ways your organization supports its mission and reinforce the benefits you bring to each attendee.
Before you embark on what many association professionals fondly refer to as, "that time of year," there will be a "little" event in Chicago hosted by the American Society of Association Executives: the ASAE Annual Meeting & Exposition. DJG will return to the expo floor, in booth 136, and we look forward to meeting many of you. Past experience suggests that the networking will be outstanding--and fun!
Much like any organization's annual event, the point of ASAE's Annual Meeting is to also immerse attendees in a beneficial experience. Attendees will gain knowledge and takeaways that can boost their personal performance, as well as the performance of their organization. And, like a lot of experiences, what you get out of it is pretty much what you put into it. With that in mind, we thought we'd share these 6 conference-going tips from themuse.com to help you make the most of your ASAE Annual Meeting & Exposition experience:
- First timer? Get Briefed
A lot of conferences try to be extra welcoming to newbies and will host a first-timers briefing. You definitely want to build this type of session into your schedule.
- Choose the Right Sessions
When you're plotting your schedule, look at all the sessions and events you're interested in, then make sure you attend a range of topics, skill-building sessions and social events, and still allow for some down time. Always consider whether you'll learn something or meet someone new.
- Remember What You Learn
Collect your notes and information in a way that makes it easy to access when you return to the office. At the end of each session you attend, write down the three key takeaways.
- Connect With the Speakers
The speakers and panelists at any conference are likely key experts in your field--don't be afraid to ask questions or hang around (even as the last person) at a session to say hello, tell them you loved the presentation and grab their business cards.
- Schmooze at the Social Event
Definitely make time to attend the conference social events--they're a great opportunity to connect with people in a more relaxed setting. As Harvard Business School professor Francesca Gino says: "You're not just networking because you should; you're doing it because it's good for your career."
- Put Away the Smartphone
You're at a conference to have in-person interaction, and you don't want your electronic devices to be a barrier to making those connections. So while you don't have to disconnect completely, put the phone away when you're waiting for a workshop to begin or taking a break at the coffee bar, and give yourself a chance to strike up conversations with the other attendees around you.
These days, work seems to demand our undivided attention on a 24-hour basis–particularly as we gear up for conference and other mission-critical programs. Events like the ASAE Annual Meeting can help break us out of our tunnel vision, provide great nuggets of insight that we can use to our advantage, meet new colleagues and boost our motivation to get through "that time of year."
We hope to see you in Chicago (our hometown) at booth 136 to hear about your ASAE experience and discuss how we can help you "cause a stir" with your marketing. Here's another incentive to visit us–we're going to raffle off a Yeti Tundra cooler, so stop by and drop your business card!