ASAE Recognizes Three DJG Clients For Excellence in Association Marketing.
The Gold Circle Awards program recognizes excellence in marketing, membership and communications programs that are produced by associations and nonprofits. While DJG enters numerous awards throughout the year, receiving a Gold Circle award and recognition for a client is a high accomplishment as these are for and by the association industry and held in high esteem by the association community.
ASAE received 189 submissions across 15 categories, including a new category for digital content. Over 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year. ASAE only awards one winner from each category and this year, we were proud to have three clients: IPC, the Society of Surgical Oncology and the Society of Women Engineers receive awards and recognition.
IPC was the Gold Circle Award Membership Recruitment Campaign Category Winner.
The campaign kicked off in January of 2019 with the help of DJG. The goal was to add to their membership numbers through a comprehensive integrated marketing campaign. This campaign included print and digital ads, email marketing, member testimonial videos and an ambassador toolkit that provided individuals with the tools to make the case for IPC membership to internal decision-makers. By the end of 2019, IPC achieved a 17% gain in new members which more than doubled their goal of 7%.
The Society of Surgical Oncology (SSO) was the Gold Circle Award Website Category Winner.
In 2019, with DJG’s help, SSO produced a strategic and thoughtful redesign and redevelopment of surgonc.org to help rebrand their organization as a leading resource for their global membership. After many months of planning and hard work, the new website, complete with a user-friendly platform, a comprehensive content strategy and a contemporary professional and welcoming design, exceeded their expectations. Within the first six months of launching the new website, SSO had a 30% increased revenue-driving sections of the website that included membership, education, and fellows. They also increased visibility of the website by 50%, through organic search, referral traffic, and email.
The Society of Women Engineers (SWE) received a Merit Award in the Digital Content Category for their Diverse Podcast.
A Merit Award is a distinguished honor awarded to an applicant who had a strong submission/project but did not meet the level of a Gold Circle Award.
SWE’s podcast was launched in 2016 with a goal of serving as a supplemental communication tool to SWE’s on-going member marcomm efforts. But the Diverse audience has grown and changed, helping SWE develop new content and stories for each episode that are unique to the STEM space, in particular women in engineering careers. They had three goals for 2019: increase audience outside of the U.S.; increase total listeners in the first 30 days of each episode; and contribute to generating revenue. By the end of 2019, they grew their global audience by 15% and a 42% jump in listeners outside of the U.S. and contributed to help generate more than $25,000 in revenue.
“We greatly value the acknowledgment and exposure that the Gold Circle awards bring to our clients. There are a lot of awards to be had but the ones that come from peers and leaders in the industry you are in, are always the best. We are ecstatic for IPC, SSO and SWE,” said Ron Zywicki, DJG’s Managing Director and Partner.
Congratulations to all those involved in these projects at DJG, SWE, IPC and SSO.