DJG is pleased to announce four client videos have been recognized by the Telly Awards, the world’s largest honor for video and television content. The Telly Awards received over 11,000 entries from top-tier brands and organizations and smaller media companies.
Having submitted four entries, we are excited that they took home a Bronze Telly—that’s a 4-out-of-4 win!
“This is a great honor, not just for our agency but for the clients we represent,” said Cheryl Peaslee, DJG Associate Creative Director. “As an agency that serves associations, we continually expand our video production capabilities. To win not just one but four awards for our video work underscores our efforts to create an impactful video for our clients are paying off.”
Work that Covers All Aspects of Association Marketing
The four videos we created were part of overall association marketing campaigns, including:
- Event marketing
- Membership marketing
- Association rebranding
- Member engagement via social media
Announcing the Four Bronze Telly Award Winners!
All-New Non-Profit Event Launch – Clean Currents 2021
Client: National Hydropower Association (NHA)
We worked with NHA to help them establish an all-new conference and tradeshow for the waterpower industry that would position waterpower as a leading clean energy resource. Our video was used to introduce the new “Clean Currents” event to the industry at NHA’s Waterpower Week 2021 virtual policy event.
American Chiropractic Association “One Body” Membership Promo Video
Client: American Chiropractic Association (ACA)
ACA asked DJG to help them regain connection and mutual communication with lapsed members and prospects during the pandemic in the years 2020 and 2021. The goal was to garner at least 250 new/renewed members during the campaign’s initial phase. The “One Body” campaign included the promo video below to drive engagement in the campaign. The video obtained over 13K views during the campaign duration and reached all 50 states and more than 102 countries. The first phase of the ACA membership marketing campaign exceeded their acquisition goal by 10% and delivered a nearly 100% ROI.
Water Professionals International Brand Unveiling Video
Client: Water Professionals International (WPI)
DJG was hired by the Association of Board Certification in 2021 to rebrand their association. The leading driver of the rebrand was to rename ABC as “Water Professionals International” to reflect better the organization’s mission to serve water and wastewater professionals. This video we created to make a big splash at ABC’s Innovation in Certification event, where the new name and logo were unveiled to the industry.
Society of Women Engineers Pride Month Call for Submissions
Client: Society of Women Engineers (SWE)
As a society dedicated to diversity and inclusion, it’s important the Society of Women Engineers “walks the walk” themselves. This video was used to engage LBGTQ SWE members to promote Pride Month. We encouraged members to create chalk art that symbolizes what acceptance looks like to them and submit images of the art for use on SWE social media pages during Pride Month.
We Can Do Award-Winning Video Work for Your Association, Too!
All-in-all winning awards like the Telly Awards help showcase our creative chops and our ability to deliver impactful work for mission-driven organizations. If you want an award-winning agency to do your video work—and create association marketing campaigns that deliver—contact Drew Navolio.
