brand building
Stir up excitement with brand building services with DJG
Building your organization’s brand—or the brands of your particular products and services —takes the on-going execution of strategically driven association marketing efforts. From full-scale integrated marketing communications initiatives to individual projects, DJG leverages our creative agency experience to build brands that cause a stir.
Obesity Medicine Association
50K Coalition
SLAS
Society of Women Engineers
Integrated Marketing Communications
For more than fifteen years, DJG has planned and created effective integrated marketing communications programs for our association clients. We apply B2B thinking and leverage strategically-based creative ideas using the right mediums for your goals, including traditional print, interactive, PR and social media.
Branding / Rebranding / Identity
We’ve applied BrandStir™, our comprehensive branding, process to define—or redefine±— strategically-based brands for a wide range of association clients in multiple sectors. And, because leadership and member adoption are critical to any association brand, we take the extra steps to help you develop a complete brand adoption and rollout process. Our approach works, our clients’ membership embrace their new brands and ASAE has recognized our work with a Gold Circle award.
Event Marketing
For most associations and professional societies, the annual meeting—and other events—are often the largest contributors to the bottom line. Successful events make for healthy organizations. DJG has extensive experience in successful association event marketing including planning and strategy, brand development/redevelopment, messaging, integrated marketing campaigns, website and app development, signage, onsite brand experiences, onsite event production and onsite communications (including social media and PR). We pretty much can do anything required to ensure your event is well attended, and well perceived.
Membership Marketing
All membership-based organizations know the challenges of recruiting and retaining members. It’s a 365-day effort to keep and grow your membership numbers. DJG can put our membership marketing experience to work on your behalf in order to raise awareness of and pique interest in your association, grow memberships and keep current members engaged and on board. We also can consult with you on how your membership management systems impact a successful membership marketing program.
additional branding services
Marketing Research
To learn more about your audience, competition or market opportunities, DJG works with you to develop primary and secondary research programs that get at the actionable insights you need. Interested in message and creative testing? We do that too.
Marketing Planning and Strategy
DJG has deep expertise in marketing planning and strategy for association marketing communications programs. From a single product or program to a total communications campaign, we develop an approach that delivers on your goals.
Brand Messaging
DJG’s unique approach to messaging takes you and your brand through an exhaustive process that ensures you are communicating the best messages for your brand and your target audiences. From key messages that set you apart and define your value proposition to elevator speeches and more, we help you find your voice.
Media Planning, Strategy and Implementation
With the exponential rise of interactive platforms and social media, Media planning, strategy and implementation has gone through seismic changes in the last decade. Advertising to your target audience(s) has become more complex, yet much more precise and measurable. DJG has the expertise to ensure that regardless of the type of campaign you embark upon, your message will get in front of the right people.
