gold circle award category winner
Society of Surgical Oncology: Website
We made SSO’s new website click. The result? A 50% increase in traffic.
Membership section of the new website experienced
Simplifying our navigation was key
increase in sitewide page visibility
The Society of Surgical Oncology rebranded the Society in 2019. A key component of the successful rebrand was the overhaul of their website—SURGONC.ORG.
The prior site was severely outdated. There was limited content strategy, the platform was not user-friendly, SEO was non-existent, and the website was visually uninviting. Traffic and user engagement was declining steadily and members often complained that they couldn’t find what they needed and that the site had limited value as a resource.
So, their strategic and thoughtful redesign and redevelopment of SURGONC.ORG was critical to successfully rebranding and repositioning their organization as a leading resource for our global membership of more than 3,200 surgical cancer care professionals. After months of planning and hard work, the new website—complete with a user-friendly platform, a comprehensive content strategy and a contemporary, professional and welcoming design—exceeded SSO expectations.
Reinforce the value of membership and community
Overall the membership sections of the new website have increased engagement by
of the brand and profession
Education pages have increased in page views by
over the previous year
Reduce pages. Reduce clicks.
page visibility increase