IPC: Membership Recruitment Campaign

As the industry champion, IPC’s certification, training, advocacy, and industry intelligence benefit the thousands of original equipment manufacturers, electronics manufacturing service providers, electronics industry suppliers and printed circuit board manufacturers that comprise our membership. But, what IPC is primarily known for is their IPC standards which are trusted and followed worldwide in all sectors of the electronics industry. They are both IPC’s strongest brand assets and one of their biggest challenges in terms of expanding their membership. Many see IPC as “the standards people” (IPC standards are available to nonmembers) and don’t always see the value of an IPC membership.

In 2018, IPC decided to invest in a membership campaign that would communicate the full value of membership and all that they offer, add new members and increase retention. DJG and IPC determined that the campaign should communicate an IPC membership is key to improve the quality, reliability, and consistency of the electronics our members build and the world relies on. This campaign was the first time in the history of IPC’s organization that they had invested in a full, strategic membership campaign. IPC’s membership team was responsible for following up on campaign leads and managing pricing quotes.