CHICAGO (May 26, 2016) — David James Group’s (DJG) client the Society of Women Engineers (SWE) was recognized by ASAE with a 2016 Gold Circle Award for SWE’s global rebranding program and integrated brand launch. The Gold Circle Awards competition is the premier association marketing, membership and communications award that recognizes excellence, innovation and achievement in association/nonprofit marketing, membership and communications programs.
DJG took a thorough approach that began in the spring of 2013 and included research, an in-depth discovery process involving SWE leadership, staff and members and a multi-faceted member communication program. In partnership with SWE, DJG developed a new global identity system that honored SWE’s 65-plus year heritage while positioning the organization as a modern, progressive and global society. The new brand was launched to much acclaim in July of 2015.
“The global rebranding project was an opportunity for us to provide our client with creative, innovative work rooted in research that would truly strengthen the brand across the board,” said Ron Zywicki, vice president, creative services at DJG. “We strive to make our clients more relevant, more valuable and more recognized, so we are truly pleased that SWE was able to receive this reputable award.”
This year’s Gold Circle Awards competition received more than 163 entries across 11 categories including convention/meeting campaign, print magazine, member retention campaign and video. Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership and communications programs.
“This award recognizes associations who are creating effective ways to communicate their messages including elements of creativity, design, technology and metrics, which measure the success of their tactics and campaigns,” said ASAE President and CEO John H. Graham IV, FASAE, CAE. “Marketing, membership and communications are crucial functions for any association – it’s the primary means for sharing information with members and staff as well as branding the organization to the global community.”
For more information about David James Group, visit davidjamesgroup.com or call (630) 305-0003.
About David James Group
David James Group is a full-service marketing agency that focuses on the business of integrated marketing—both online and off. For the past decade, DJG has developed measurable marketing and advertising programs that help companies connect with their customers and increase sales. For more information, visit davidjamesgroup.com.
About SWE
The Society of Women Engineers (SWE), founded in 1950, is the world’s largest advocate and catalyst for change for women in engineering and technology. The not-for-profit educational and service organization is the driving force that establishes engineering as a highly desirable career aspiration for women. To ensure SWE members reach their full potential as engineers and leaders, the Society offers unique opportunities to network, provides professional development, shapes public policy and provides recognition for the life-changing contributions and achievements of women engineers. As a champion of diversity, SWE empowers women to succeed and advance in their personal and professional lives. For more information about the Society, please visit swe.org or call 312.596.5223.
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.
