Society of Women Engineers (SWE) | WE Conference

The Client
Many women in STEM have experienced being the first or only woman in their classrooms and workplaces. The Society of Women Engineers (SWE)’s annual conference serves as a home where women engineers can network, strengthen their technical and leadership skills, and land a job on-site at the world’s largest career fair for women in engineering — without being the “only” in the room.

The Project
In 2007, SWE engaged DJG for marketing and branding support for this important annual event. DJG rebranded the event to the WE conference and created all signage, paid ads, websites, marketing materials, and visual branding.

Seventeen years later, DJG remains the marketing and branding lead for the WE conference. This event has quadrupled in growth and attracted over 21,000 attendees in 2023 – creating an even bigger home where women engineers can connect with other STEM leaders who look like them.

Results

• 5,002 attendees participated in WE07 – the first year of DJG’s involvement
• 21,683 women and allies from 40+ countries participated in WE23 – a 433% increase
• Largest generator of non-dues revenue for SWE
• WE conference Prospectus received an ASAE Gold Circle Award