pr / content
Stir up attention with DJG
Associations and non-profits serve a cause in order to cause an impact and build a community. Our award-winning public relations and content experts work with you to shape your message, get you publicity and deliver measurable results that raise your organization’s profile.
Public Relations Services
The focus of public relations has shifted from sending news releases to reporters to content creation that reaches your target audience with information they seek, when they want it. More than ever, brands can be the media, rather than relying on the media to carry their message.
In the association and professional society world, content is highly important. We believe a good PR program will give the press, bloggers and others who seek your information what they are constantly looking for: credible newsworthy information to re-package and distribute. This, of course, helps build your brand in an authentic way and engages your target audience. DJG offers PR services as part of an integrated marketing plan or stand-alone strategy; services include public relations strategy and message development, writing, media relations, social media relations and media training.
Ask yourself: is your organization creating more or less content than last year? Five years ago? The answer is probably yes to both. The good news is that, more than ever, there are outlets available for you to deploy your content and your members and prospective members to consume it. We help associations, professional societies and other organizations determine where and how to meet these audiences with their content in a way that makes sense for them.
DJG takes a complete “eco-system” approach to content marketing that leverages existing and new content. We can help you develop a strategically based content calendar and outline how we can “re-purpose” content across multiple channels. From blog posts and news releases to social media posts and video, our approach drives engagement, improves search engine optimization and creates the potential for additional revenue.
additional Content/PUBLIC RELATIONS services
PR Planning and Strategy
Public relations done well gives your brand credibility that other marketing tactics may not deliver. PR takes planning and a strategic approach to ensure maximum effectiveness. What you may feel is newsworthy may not be to the press. Or, what you feel may generate little interest may surprise you. DJG can develop a PR plan and strategy that turns heads, and search, your way.
With the amount of content published in print and online, it’s a challenge to monitor your PR efforts to determine if they’re resulting in coverage. DJG can monitor on your behalf. We use sophisticated tools to capture coverage and will provide you with reports that reflect today’s metrics. Today’s PR is more about helping your brand reach its goals, rather than compiling press clippings.
PR Campaign Execution
While many clients view public relations as an ‘always on’ strategy, sometimes you have a short-term project or goal that requires a targeted, narrowly focused campaign effort. DJG works with you to develop campaign strategy and messaging and honing your tactics that meet your goals and budget to give the campaign the best chance of succeeding.
Today’s media training may not resemble the last generation’s version. Gone are the days of awkward mock television interviews followed by a former journalist’s condescending critique. Today’s media training works across a variety of platforms and trains your leaders and senior executives to be facile in social media posting, blog writing and even cell phone video and Facebook live broadcasts.
Have you thought of your organization as its own media outlet or publisher? We have. We can develop and execute a content creation strategy to meet your audiences with content they want, when and where they want it. DJG can develop press releases, blog posts, video, podcast and other content. We can start from scratch or work with you to enhance content already generated.
Even in a digital age, traditional media relations still has a role in an integrated communications strategy. If your brand still needs to reach influencers in an impactful, efficient manner and you have a story to tell, a solid but contemporary approach to media relations still works. Our approach is to understand your organization, your members and constituents, and your news. Then … we work with you to craft the correct media relations message to help you get the most out of your news. From story idea pitches to news conferences, DJG has vast experience garnering news coverage for our clients.