David James Group executes the program by aligning the podcast content strategy with our existing content strategies, re-purposing subject matter experts where it makes sense and extending the life, and length, of their stories. We work closely with interview candidates to discover the stories that matter to them and will benefit our listeners. With preliminary interviews and script drafting, we are able to produce podcast episodes that inspire, educate and advance SWE’s listeners.
Since launching the Diverse podcast three years ago, 55 podcast episodes have aired featuring dozens of SWE members and influencers in the industry. SWE’s Diverse podcast series has approximately 600+ downloads per month. The Diverse podcast has become a staple in SWE’s content marketing mix and most recently has been implemented into its sponsored digital media package program.
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