Society of Women Engineers WE18 Event Marketing

DJG has continued to take marketing for SWE's annual event in new directions while retaining its core identity to grow attendance and introduce new revenue streams. Since 2007, attendance has grown by 366 percent with a 110 percent increase in the last five years.


Society of Women Engineers


As their event marketing partner, we were happy to help the Society of Women Engineers (SWE) deliver the Society’s largest conference and career fair to date – with more than 14,000 women in engineering and technology gathering for three days of professional development, career advancement and networking from October 18 – 20, 2018 at WE18 in Minneapolis, Minnesota.

For WE18, DJG executed a fully integrated marketing campaign featuring the theme, “Let’s Break Boundaries.”

This included the development of advertisements, signage, program guides, exhibitor marketing, sponsorship kits, flyers, postcards, a stand-alone campaign microsite and other WE18 marketing tactics. DJG also led the introduction of an onsite apparel shop at WE18, working with a partner vendor to produce hundreds of custom conference shirts and hoodies featuring custom designs by DJG’s creative team.

DJG also executed on a content marketing strategy that included email marketing, blog content, social media, public relations, videos and podcasts. The approach focused on raising awareness prior to the event, but also capturing relevant and engaging content for use during and after WE18.

The meeting had 14,000+ attendees from 35 countries and 350+ exhibitors. DJG generated more than 30 million traditional media impressions and 293,000 social media impressions onsite. We also captured hours of content via video and live onsite podcasts, in addition to blog content pushed out before, during and after.

Member Center at WE18

In addition to branding and marketing WE18, DJG developed a new approach to member engagement at the meeting. We partnered with SWE and their expo services provider to design, build out and promote The Spark Center, a destination within the conference for members to learn more about their member benefits, connect with other members and interact with the Society.

Swe Spark Center Mockup Small

The Spark Center was the talk of the conference, and nearly half of conference attendees visited throughout the week. The average attendee visited The Spark Center 1-3 times during the conference and average dwell time was 22.8 minutes per visit.

Website for WE18

Below you will find the design for the WE18 website. The WE18 website is the cornerstone of the event’s initiatives and is the platform for announcing keynote speakers, conference news, engagement opportunities, and exhibitor information. The WE website has grown in traffic year after year and has been a valuable place for both attendees and exhibitors.

We Website

Click here to learn more about how DJG can partner with you for event marketing at your next meeting.

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