As an association with more than 40,000 members, the Society of Women Engineers (SWE) remains a leader and resource for a variety of topics in the engineering space. One of those is research. SWE partnered with David James Group to highlight the association as a Highlighting SWE as a Research Resource in a way that went beyond its existing channels but stayed on brand.
DJG created a research destination that would cater not only to SWE members but those concerned with staying on top of insights and trends about women in engineering. The website is an aggregation of the latest research on women in engineering, pulling from top studies that are publicly available. Additionally, the website houses SWE’s original research and serves as a launching platform for each new piece of research released throughout the year.
The research website includes videos, podcasts, downloadable PDF’s, infographics and data-based imagery to communicate the state of women in engineering in the past, present and looking toward the future. Research featured is not only specific to the U.S., but covers a global outlook of data aggregation. The website was responsively designed to allow for access on any device.
We use SWE’s content platforms such as the blog, podcasts, videos, social media, and public relations to continually raise awareness of the existence of the research site and its ability to be a resource to women in engineering and organizations supporting women in STEM.
The research site has proven to be a valuable asset to the Society and its target audience. Members are able to use the research as a reference point. Students are able to use the site as a reference for course work. Journalists continually pull statistics from the site to supplement articles. And, other organizations use the research site to compile data for their own content strategies, including infographics and articles.
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