BLUE WATER COMMUNICATIONS Marketing thoughts and other stuff ideas.
Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.
8 Ways to Make Membership Marketing More Effective
Membership marketing campaigns have a bad reputation. Tough nut to crack. Short on ROI. Too salesy. All work, no play (as in lots of work, little success). But your membership marketing campaign doesn’t have to live up to that reputation.
Brand Safety: Ad Agencies Embrace and Protect It
A recent article in the Association Now e-newsletter highlights a new initiative to protect brand safety. We all get excited when our organization’s brand is used in a positive light on social media or via web site. But what happens when it appears negatively in the wrong place?
Website Maintenance Plan... Yes...you need one
Any chief technology officer or executive director can tell you that the amount of time committed to considering new updates, switching platforms or just ensuring the everyday security of your content management system and website is tremendous.
Association meetings and social media—less is more
Our association clients hold excellent meetings, where members can network, share new research and take in presentations from leading experts in their field. Social media plays an important role in supporting our association clients’ overall marketing and communications strategy.
How to take a good selfie video
Creating a video selfie should be fun, so here are a few tips to help you get started.
