Marketing thoughts and other
Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.
Membership marketing campaigns have a bad reputation. Tough nut to crack. Short on ROI. Too salesy. All work, no play (as in lots of work, little success). But your membership marketing campaign doesn’t have to live up to that reputation.
A recent article in the Association Now e-newsletter highlights a new initiative to protect brand safety. We all get excited when our organization’s brand is used in a positive light on social media or via web site. But what happens when it appears negatively in the wrong place?
Any chief technology officer or executive director can tell you that the amount of time committed to considering new updates, switching platforms or just ensuring the everyday security of your content management system and website is tremendous.