Marketing thoughts and other
Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.
As you consider a rebrand of your association, you might worry it could lead to SEO suicide. You might think that your rebrand will negate all of the progress, in terms of site traffic, that you have made prior to the new brand launch. But it doesn’t have to.
Recently the David James group was asked to start producing podcasts as a way to highlight a professional organizations members and organizational focused issues. Since various individuals were located in different locations, we needed an online solution that provided professional audio quality for a situation that is often recorded in person.
Membership marketing campaigns have a bad reputation. Tough nut to crack. Short on ROI. Too salesy. All work, no play (as in lots of work, little success). But your membership marketing campaign doesn’t have to live up to that reputation.
A recent article in the Association Now e-newsletter highlights a new initiative to protect brand safety. We all get excited when our organization’s brand is used in a positive light on social media or via web site. But what happens when it appears negatively in the wrong place?