Marketing thoughts and other stuff ideas.

Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.

Member Engagement: Make a bigger splash

For its annual conference and career fair, a meeting that attracts more than 14,000 women in engineering and technology, the Society of Women Engineers wanted to make a bigger splash in member engagement.

Make Video a Part of Your Design and Information Architecture Tools

As video usage continues to grow, so does the importance of making video a key part of your digital design and information architecture tools.

Using 6-Second Videos to Get Your Message Across on Social Media

The Ad Council’s She Can STEM campaign features 6-second videos that target middle school girls on social media. 6-second videos are the most effective new trend for organizations looking to engage audiences with video content on social media.

August Begins with Big PR Wins for the Society of Women Engineers

August is shaping up to be a great month for the Society of Women Engineers (SWE), a client of the David James Group (DJG) for more than a decade. The morning of August 8, 2018, SWE leaders and about 50 SWE members visited NASDAQ in Times Square to ring the opening bell. The next day, …

August Begins with Big PR Wins for the Society of Women Engineers Read More »

Planning a Membership Marketing Campaign? Remember Your Cause.

When you remind your members and inform prospective members of the cause your organization champions, you give them a reason to believe in your organization—and be a part of your organization.

We build and craft content - image of a woman looking up at David James Group content

We craft and leverage content.



Rebranding Your Association Doesn’t Have to Mean SEO Suicide


8 Ways to Make Membership Marketing More Effective

Security, Protection, Anti Virus, Software, Cms

Website Maintenance Plan... need one

creative marketing ideas for events - Young girl in a super hero custom facing to the left with her arm out - Event Marketing

You’re not SXSW…and that’s OK.

A series of tweet bubbles that say the word Tweet on them

What’s a Twitter Q&A?