BLUE WATER COMMUNICATIONS Marketing thoughts and other stuff ideas.
Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.
Make Video a Part of Your Design and Information Architecture Tools
As video usage continues to grow, so does the importance of making video a key part of your digital design and information architecture tools.
Using 6-Second Videos to Get Your Message Across on Social Media
The Ad Council’s She Can STEM campaign features 6-second videos that target middle school girls on social media. 6-second videos are the most effective new trend for organizations looking to engage audiences with video content on social media.
August Begins with Big PR Wins for the Society of Women Engineers
August is shaping up to be a great month for the Society of Women Engineers (SWE), a client of the David James Group (DJG) for more than a decade. The morning of August 8, 2018, SWE leaders and about 50 SWE members visited NASDAQ in Times Square to ring the opening bell. The next day, …
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Planning a Membership Marketing Campaign? Remember Your Cause.
When you remind your members and inform prospective members of the cause your organization champions, you give them a reason to believe in your organization—and be a part of your organization.
The AOSSM Rebrand: Paying Respect to an Association's Brand Heritage
The American Orthopaedic Society for Sports Medicine's (AOSSM) impetus for their rebrand and the challenges they faced were consistent with what many of our clients face—the time had come for a change, but change brings a certain level of organizational angst. We helped them bring change to an organization that hadn’t seen change in 46 years. And, with little to no angst and drama.
