our blog

Maybe it’s some insight on the latest digital marketing trends and best practices. Perhaps it’s commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what’s on our minds.

2023 ASAE Gold Circle Award Wins Blog Article WPI logo and SWE online prospectus
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Two DJG Clients Recognized With 2023 ASAE Gold Circle Awards

ASAE: The Center for Association Leadership announced on Friday, June 2, that it had recognized two DJG clients with 2023 ASAE Gold Circle wins.

How to Pick the Right Metrics to Measure Your Campaigns
AssociationsMarketingOnline MarketingResearch

How to Pick the Right Campaign Metrics to Measure Success

As a digital marketer, you know that it is important to measure the success of your marketing by using campaign metrics. But what metrics should you be tracking? And how do you know which ones are the most important?

What a Brand Story Is and Why It Matters
AssociationsBranding/rebrandingCase StudiesCreativeFoundations

What a Brand Story Is and Why It Matters

As marketers, we work hard to craft stories that resonate with customers. Read about what a brand story is, the importance of brand storytelling, and how it can help you build customer loyalty.

Win Back Email Campaigns: Learn How To Re-engage Relapsed Members
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Win Back Email Campaigns: Learn How To Re-engage Lapsed Members

When a customer leaves your association, it’s crucial to know how to win them back. In this blog post, we will discuss win back email campaigns and how to re-engage lapsed members on your email list.

10 Steps to Optimize Your Content Marketing Program for ROI
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10 Steps to Optimize Your Content Marketing Program for ROI

It is important that you optimize your content marketing program to achieve a return on investment (ROI). Here are ten steps that will help improve the performance of your content marketing programs

3 from W3!
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3 from W3!

DJG is thrilled to announce that marketing efforts for three of our clients have been recognized by the Academy of Interactive and Visual Arts through …