Marketing thoughts and other stuff ideas.

Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.

The AOSSM Rebrand: Paying Respect to an Association's Brand Heritage

The American Orthopaedic Society for Sports Medicine's (AOSSM) impetus for their rebrand and the challenges they faced were consistent with what many of our clients face—the time had come for a change, but change brings a certain level of organizational angst. We helped them bring change to an organization that hadn’t seen change in 46 years. And, with little to no angst and drama.

The Fine Art of Travel and Tourism Public Relations

Using her work with Marie Selby Botanical Gardens as an example, Amber Hendrickson of Blue Water Communications, a Division of DJG, breaks down the essentials for an effective travel and tourism public relations campaign.

Privacy and GDPR – How Important are they to the Association Executive?

David James Group President David Laurenzo details GDPR and its impact on how associations approach privacy, data analytics and content management.

DJG won not one, but two 2018 Communicator Awards of Distinction

Here at David James Group we're all about causing a stir, and a stir is what we have made. Recently, DJG won not one, but two 2018 Communicator Awards of Distinction.

Letters from 1919 Campaign Wins Golden Trumpet Award

For the second year in a row, David James Group (DJG) has won a Golden Trumpet Award for our work for the Society of Women Engineers (SWE).

We build and craft content - image of a woman looking up at David James Group content

We craft and leverage content.



Rebranding Your Association Doesn’t Have to Mean SEO Suicide


8 Ways to Make Membership Marketing More Effective

Security, Protection, Anti Virus, Software, Cms

Website Maintenance Plan... need one

creative marketing ideas for events - Young girl in a super hero custom facing to the left with her arm out - Event Marketing

You’re not SXSW…and that’s OK.

A series of tweet bubbles that say the word Tweet on them

What’s a Twitter Q&A?