Marketing thoughts and other
Maybe it's some insight on the latest digital marketing trends and best practices. Perhaps it's commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what's on our minds.
The American Orthopaedic Society for Sports Medicine's (AOSSM) impetus for their rebrand and the challenges they faced were consistent with what many of our clients face—the time had come for a change, but change brings a certain level of organizational angst. We helped them bring change to an organization that hadn’t seen change in 46 years. And, with little to no angst and drama.
Using her work with Marie Selby Botanical Gardens as an example, Amber Hendrickson of Blue Water Communications, a Division of DJG, breaks down the essentials for an effective travel and tourism public relations campaign.
David James Group President David Laurenzo details GDPR and its impact on how associations approach privacy, data analytics and content management.
Here at David James Group we're all about causing a stir, and a stir is what we have made. Recently, DJG won not one, but two 2018 Communicator Awards of Distinction.