our blog
Maybe it’s some insight on the latest digital marketing trends and best practices. Perhaps it’s commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what’s on our minds.
Top 5 Gen Z Marketing Trends for Associations in 2022
Many marketers believe that millennials are the most difficult generation to market to. But actually, this isn’t true—it’s Gen Z, or those born after 1996. In fact, understanding how this demographic differs from millennials and what they want will make your outreach to them a whole lot easier.
TikTok for Associations in 2022, Revisiting the Platform Two Years Later
As of 2019, we thought that TikTok was not right for every association. However, two years later and with a few updates to the platform, we believe that it can be used as an engagement tool for your organization.
The World is Changing … Are You? A Conversation with Bâton Global on the Future for Associations
Stir & Tell Podcast: EP 14 – The World is Changing … Are You? Featuring special guests: Wade Britt, MIBS, Chief Operating Officer and Molly Lopez, MS, CAE, Senior Consultant of Bâton Global (B|G).
Britt, Lopez, and podcast co-hosts Chris Martin and Ron Zywicki of DJG discuss how associations and other organizations have adapted to the pandemic and what adjustments do they need to make coming out of it.
Topics covered: staff acquisition/retention, workforce development, membership/member retention/dues, strategic planning, and the future of events.
3 Tips to Prepare Your Website for Cryptocurrency Donations
As cryptocurrency gains popularity as a payment type, association websites need to be prepared. Here are three tips to help make the process simple and easy for your donors and members.
Neuroscience for Nonprofits: Understanding the Donor Mindset
Are you a nonprofit that wants to engage your donors better? Find out how neuroscience can help you understand the donor mindset and make fundraising more successful.
Simplify the Membership Experience With Consolidation
Do you have a large number of memberships to choose from? This article discusses how consolidating membership benefits can make your association’s experience simpler for both members, staff, and marketing.
