Maybe it’s some insight on the latest digital marketing trends and best practices. Perhaps it’s commentary on brand identity or brand architecture. Might even be video production tips, social media highlights or public relations thought leadership. OR it could be what we think is cool, fun, interesting or odd. Whatever it might be, this is a collection of what’s on our minds.
DJG partnered with client National Society of Black Engineers on the NSBE ALL IN Summit, a social justice-focused online event held in the fall of 2020. We assisted with NSBE’s branding, launch, and marketing for the Summit. For this event, ASAE presented NSBE with a Gold Circle Merit Award.
Google Core Web Vitals, which will launch in May of 2021, have the power to fundamentally change how a website is organized, indexed, and ranked on Google. This new initiative to improve the user experience will have major implications on how successfully your association’s web properties perform in the future. Outlined below are the three Google Core Web Vitals (along with three underlying conditions) and how these user-experience metrics can affect your site’s search engine ranking on Google now or down the road. Google Core Web Vitals are based on research conducted by Chrome.
Artificial intelligence (AI) and machine learning are powerful tools that have transformed beyond their humble buzzword beginnings. AI is interwoven with everything we do from driving down the road, sending a text message, or posting something onto social media. AI also has a role in association marketing and should be implemented into all of your marketing tactics. Artificial intelligence in your marketing can include the use of predictive analytics, email personalization, creating targeted blog content, or something as simple as showing a personalized message when someone logs into your website.
With the COVID-19 pandemic still going strong, using technology for public relations will become more and more common. Fortunately, the technology to run a virtual press conference is the same technology you used to hold your department staff meeting
Ron Zywicki, DJG’s managing director, recently spoke to attendees of AFG’s 2020 EDGE Virtual Conference on foundation branding and how foundations and/or funds can leverage their parent’s association brand, yet maintain their brand independence—here is what attendees learned …