Check it out! DJG wins three awards for our association membership marketing campaigns! IABC’s “Röcktober” 2017 campaign received a silver W3 Award and a Communicator Award of Distinction. SWE’s “I Am With SWE” 2018 campaign also received a Communicator Award of Distinction.

Project Types: Membership Marketing

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Center yourself Read More »

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Science of Hope Read More »

With the rise in social media and other online communities, networking organizations like Executive Women International (EWI) face new challenges. EWI needed to remind its members and inform prospective members that there is big value in face-to-face connections.

DJG developed a comprehensive member recruitment and retention marketing program, designed around grass-root chapter marketing, to help women “find their thrive.”

How do you shake up your membership marketing? Step out of the box and hire the David James Group. We helped the International Association of Business Communicators (IABC) take a fresh approach to their member recruitment and retention month. The initiative took place in October so we called it “Röcktober” and developed a high-energy integrated marketing campaign that featured segmented messaging and content for recruitment and renewal audiences.

We outlined a five-week plan and plenty of cool graphics and tactics to ensure the campaign rocked.

The Society of Women Engineers has a passionate membership of more than 35K engineering students and professionals. Over the years of working with SWE we’ve learned that the members really feel the Society is a part of their identity. And, they believe in the championing of women in engineering and technology. This inspired our membership marketing theme “I Am With SWE” and it’s double meaning: members are who they are in part due to SWE, AND they stand with, and support SWE’s advocacy efforts through their membership.

Our comprehensive recruitment and retention integrated marketing membership campaign connects with members across many channels, in an honest, authentic way. Campaign planning and strategy
Campaign theme & design
Email marketing
Social media
Video
Advertising
Member booth graphics

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