That's cool AND it makes sense.

Two Thoughts that Can and Must Live in Harmony for B2B and Association Marketing.

"Pragmatic" and "Creative" are probably two words you wouldn’t consider sticking together. We have. And we do. When we say "pragmatic creative" we mean creative that takes into consideration what happens when we put it out there. Will it ring true? Does it say what it needs to say? Is it going to appeal on both an emotional and intellectual level? Does it work? Or is it merely creative for creative’s sake. Here’s a look at B2B and association marketing communications work that has worked.

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