Gencell Biosystems - CLiC

GenCell Biosystems is a fast-growing biological testing instrumentation and life sciences company based in Limerick, Ireland, with offices in the United States.

Product Identity

GenCell developed an innovative library preparation instrument for next generation sequencing (NGS) but needed a name and an identity. With a nod to the product's composite liquid cell (CLC) technology, we called it "CLiC LP." Then, we developed a bold, geometrically inspired logo that highlighted "CLC" in the name and included a prominent dot to represent the oil droplet that powers the technology.

  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC

Product Launch

GenCell planned to introduce its new library preparation instrument for next generation sequencing product at an important industry conference. We named it "CLiC LP", developed an identity and crafted the multi-pronged "It's Beautiful When Things Just CLiC" launch campaign. The CLiC LP instrument became the "talk of the show" among industry influencers and GenCell/CLiC LP received coverage in key industry media outlets.

  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC

Product Microsite

To support the product launch campaign of their library preparation instrument for next generation sequencing, CLiC LP, GenCell needed a dedicated product microsite. We developed the site using responsive design, incorporated product overview videos and integrated social media. All under the direction of the "It's Beautiful When Things Just CLiC" launch campaign.

  • Gencell Biosystems - CLiC
  • Gencell Biosystems - CLiC

DJG - Get Your Brand On