UPDATE – ASAE announced on Friday, May 31, that SWE earned its prestigious 2024 Gold Circle Awards Overall Excellence Award. The Overall Excellence Award followed ASAE’s earlier announcement that SWE had won the 2024 Gold Circle Award in the Convention/Meetings Marketing Campaign category. The Gold Circle Awards Committee reviewed all category-winning submissions (selected from 126 entries) and deemed SWE’s campaign the “best of the best.
For the second year in a row and the fifth time in the last decade, the Society of Women Engineers has earned an ASAE Gold Circle for excellence, innovation, and achievement in association/non-profit marketing, membership, and communications programs. This 2024 award is SWE’s first win in the Convention/Meetings Marketing Campaign category.
“For most associations, the annual conference is the high point of the year—it’s the best opportunity to promote the organization’s mission, engage members and non-members, and finance future programming,” says Tom Frederick, SWE’s account director and DJG partner. “It’s all this and more for SWE—it’s the Society’s number one way to bring focus to, and expand the important role women and girls play in engineering and technology. We’re proud to be a part of this incredible win and congratulate SWE on this achievement.”
WE23, SWE’s annual hybrid conference, and career fair for women in engineering and technology, embodied the essence of empowerment, collaboration, inclusion, and progress critical to the STEM world.
DJG works closely with SWE each year to develop and execute a compelling, mission-centric marketing campaign that promotes the conference across multiple channels. For 2023, we worked with SWE to help realize its commitment to grow the event and its global impact. The campaign underscored the organization’s dedication to shaping the future of women in engineering, fostering a community that thrives within the industry, and helping all live without limits.
SWE’s 2024 ASAE Gold Circle Award Submission:
WE23 was SWE’s most-attended conference ever, drawing participants from 40+ countries and delivering on its goal to be inclusive, impactful, and inspiring.
“This award, given for our marketing efforts for WE23, can only be won when all parts of a team work seamlessly together,” said Karen Horting, CAE, executive director, Society of Women Engineers. “The Gold Circle Award Committee’s recognition of WE23 means a lot to me, as it speaks volumes about the commitment and excellence of every member of our organization, our partners at DJG, and all that contributed to this incredible success. We especially appreciate our members who were part of the campaign.”
This ASAE Gold Circle is the 10th win awarded to David James Group clients. See the complete list here. Contact us today to discuss how DJG can deliver innovative and impactful marketing communications programs for your association!