Our Thoughts on Marketing for a Cause

We’re thrilled to share that the Society of Women Engineers (SWE) has earned four 2025 APEX Awards for Publication Excellence, including one Grand Award, the highest honor in the competition, and three Awards of Excellence. The APEX Awards recognize exceptional communications and publishing work across corporate, nonprofit, and agency sectors. With over 1,000 entries submitted this year, it’s an exciting

DJG is proud to announce that two client videos have been recognized by the 2025 Telly Awards, the world’s largest honor for video and television content. Our creative team snagged two Silver Tellys out of over 13,000 entries from around the world. Video is a key component of any association marketing strategy because of its ability to make an emotional

Each year, the Society of Women Engineers produces an amazing event that furthers the power and potential of women throughout science, technology, engineering, and math. Even better, our work received two top honors from ASAE: the 2024 ASAE Gold Circle Award for Conference/Meeting Marketing and the Overall Excellence Award. Watch the webinar to explore how we delivered on these WE23 goals:

The days of attracting members with basic benefits packages are behind us. Today’s professionals are looking for something more – they want to be part of organizations that understand their ambitions, support their growth, and help them make a real difference in their industry. This shift in what professionals value means associations need to rethink how they attract and retain

UPDATE – ASAE announced on Friday, May 31, that SWE earned its prestigious 2024 Gold Circle Awards Overall Excellence Award. The Overall Excellence Award followed ASAE’s earlier announcement that SWE had won the 2024 Gold Circle Award in the Convention/Meetings Marketing Campaign category. The Gold Circle Awards Committee reviewed all category-winning submissions (selected from 126 entries) and deemed SWE’s campaign

ASAE: The Center for Association Leadership announced on Friday, June 2, that it had recognized the Society of Women Engineers with its 2023 Gold Circle Award in the Sponsorship/Exhibits/Advertising Promotion category and Water Professionals International with its 2023 Gold Circle Award in the Rebranding Campaign category. DJG is proud to have partnered with SWE and WPI on these impactful projects

A brand story, in our minds, is a narrative that tells the story of your organization. It can be used internally to help employees understand the organization’s history and values or shared externally with customers and other stakeholders.  Brand stories can be long or short, but they should always be clear, concise, and easy to understand. Brand stories are also

It’s inevitable. As an association, at some point, you will lose a member. They may have been unhappy with your product or service, or they may have simply found a better deal from one of your competitors. Whatever the reason, it’s important to know how to win them back. In this blog post, we will discuss win back email campaigns

DJG is thrilled to announce that the Academy of Interactive and Visual Arts has recognized marketing efforts for three of our clients through the 17th Annual W3 awards! The W3 Awards illuminate creative excellence on the Web and recognize the creative and marketing professionals behind award-winning Websites, Videos, Marketing, Mobile, Social media, and Podcasts. Simply put, the W3 is the

DJG is pleased to announce four client videos have been recognized by the Telly Awards, the world’s largest honor for video and television content. The Telly Awards received over 11,000 entries from top-tier brands and organizations and smaller media companies. Having submitted four entries, we are excited that they took home a Bronze Telly—that’s a 4-out-of-4 win! Work That Covers