Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
American Chiropractic Association (ACA) >
Leveraging advocacy to grow membership.
2022 ASAE Gold Circle winner
Membership Recruitment to Grow a Medical Association’s Revenue and Reach
The Client
The American Chiropractic Association (ACA), the largest professional chiropractic association in the United States, was seeking to grow its membership base and expand its national audience. With a focus on driving engagement with lapsed and prospective members, the ACA aimed to highlight the advantages of being part of a united front.
The Project
DJG developed the “When a Body Works as One” campaign to underscore the collaborative strength of the ACA and its members. The campaign leveraged email marketing, paid digital and social media advertising, a promo video, and a mailer to drive member recruitment and emphasize the relationship between the financial support of members and the ACA’s efforts to advance the industry.
Results
- Signed up 276 ACA members, exceeding the campaign’s goal by 10%
- Achieved five-year campaign ROI of 700%
- Reached 321,000+ users, including 1,000,000+ views and 3,000+ unique clicks
- Received ASAE’s 2022 Gold Circle Award for Membership Recruitment
Let’s do some marketing for a cause—your cause!
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