Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
National Hydropower Association (NHA) | Clean Currents Conference + Tradeshow >
Launching and growing a waterpower conference from scratch.
Launching and Growing a Waterpower Conference From Scratch: Clean Currents
The Client
The National Hydropower Association is the nonprofit voice of the waterpower industry, but since 1994, the largest U.S. hydropower conference and tradeshow had been operated by a for-profit company. Although NHA had been involved with the event over the years, income from the show did not benefit the hydropower industry. In 2019, NHA decided to create an all-new conference that was “by the industry and for the industry” with proceeds going to support important waterpower initiatives.
The Project
DJG and NHA launched the in-person Clean Currents conference in 2021. By developing key messaging to differentiate the event, creating bold new brand and web designs, and deploying journey-based email marketing, DJG convinced nearly 800 waterpower professionals to take a chance on this new conference. Since that time, DJG and NHA have grown Clean Currents into an annual can’t-miss event that attracted a crowd of over 1,500 attendees in 2023.
Results
- 781 individuals attended Clean Currents 2021
- Delivered a positive net revenue in the six figures
- 15 new members joined NHA as a result of Clean Currents 2021
- 1,562 individuals attended Clean Currents 2023 — a 100% increase in attendance over two years
Let’s do some marketing for a cause—your cause!
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