Marketing for a Cause Deserves Inspired Ideas
WORK
Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
American Chiropractic Association (ACA) >
Leveraging advocacy to grow membership.
2022 ASAE Gold Circle winner
Membership Recruitment to Grow a Medical Association’s Revenue and Reach
The Client
The American Chiropractic Association (ACA), the largest professional chiropractic association in the United States, was seeking to grow its membership base and expand its national audience. With a focus on driving engagement with lapsed and prospective members, the ACA aimed to highlight the advantages of being part of a united front.
The Project
DJG developed the “When a Body Works as One” campaign to underscore the collaborative strength of the ACA and its members. The campaign leveraged email marketing, paid digital and social media advertising, a promo video, and a mailer to drive member recruitment and emphasize the relationship between the financial support of members and the ACA’s efforts to advance the industry.
Results
- Signed up 276 ACA members, exceeding the campaign’s goal by 10%
- Achieved five-year campaign ROI of 700%
- Reached 321,000+ users, including 1,000,000+ views and 3,000+ unique clicks
- Received ASAE’s 2022 Gold Circle Award for Membership Recruitment
International Association for the Study of Lung Cancer (IASLC) >
Using public relations to spotlight the global fight to reduce lung cancer.
Shining a Light on the Fight Against Lung Cancer: Healthcare Public Relations
The Client
Lung cancer is the leading cause of cancer deaths worldwide. To help physicians across the globe stay updated on cutting-edge treatments, the International Association for the Study of Lung Cancer (IASLC) holds an annual conference highlighting the latest lung cancer research. In 2023, IASLC’s event was hosted in Singapore, which presented unique challenges and opportunities for securing media coverage.
The Project
DJG spearheaded efforts to gain global media coverage for this event. Our agency crafted 20 news releases on key research abstracts and scheduled live daily press briefings to take place during the conference. To accommodate the time difference with North America, each briefing was recorded, uploaded to YouTube, and shared quickly with credentialed media.
For ease of access, the DJG team created an online one-stop shop for journalists, including all news releases, bios, photos, and materials. Once onsite in Singapore, DJG managed the press program and provided hands-on support to attending journalists.
Results
- 186 registered press from 20+ countries, with 30% onsite coverage
- 75+ stories across 20+ global press outlets, reaching 126 countries
- 85 billion online media impressions
- Coverage equating to more than $55 million in ad value
Let’s do some marketing for a cause—your cause!
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