Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
IPC >
Increasing non-dues revenue through popular products.
Elevating Standards and Generating Revenue: IPC's "Meet Your Standards" Campaign
The Client
Since 1957, the global trade association IPC has led the global electronics industry’s drive to build electronics better, particularly through its 300+ IPC standards. The organization invested in a multi-year awareness campaign to communicate the value of these standards with a goal of boosting its sales and generating member leads.
The Project
DJG developed a targeted “Meet Your Standards” campaign that promoted the adoption and purchase of IPC’s seven most popular standards to existing and untapped customers. Our team executed an omnichannel marketing approach that guided prospects from awareness to conversion using tailored messaging, email marketing, video content, social media, and a campaign landing page.
Results
- Generated over $2 million in sales, with $700,000 from new customers and $1.3M from returning customers
- Increased revenue by more than 20% for the association
- Achieved an ROI of over 400%, exceeding IPC’s goal by 33%
- 12 new corporate members joined IPC as a result of the campaign
Let’s do some marketing for a cause—your cause!
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