Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
Society of Women Engineers (SWE) | "Diverse" Podcast >
Sharing the stories of women engineers via an impactful podcast.
Sharing the Stories of Women Engineers: SWE’s Blog and Podcast Journey
The Client
The Society of Women Engineers, with a membership of over 43,000 women in STEM, has partnered with DJG to bring attention to the unique stories of its members. This collaboration has led to the creation of a highly acclaimed blog and podcast, both committed to highlighting the diverse experiences of women engineers around the world.
The Project
SWE previously focused its content marketing on an email newsletter, but the links led to external sites — losing important conversion opportunities. After surveying members, DJG and SWE launched the All Together blog, which showcases news, stories, and updates from the SWE community on one centralized website.
To extend our content marketing, DJG also helped SWE launch Diverse: a SWE podcast that brings the journeys of women engineers to life via in-depth interviews. The blog and podcast work together to weave the narrative of SWE’s members and impact, expanding the organization’s visibility across multiple platforms.
Results
- 18,000+ visitors to the All Together blog per month
- 3,600+ listens of Diverse: a SWE podcast per month
- Non-dues revenue generated by sponsored blog posts, podcast episodes, and emails
- All Together won a Golden Trumpet Award from the Publicity Club of Chicago
Let’s do some marketing for a cause—your cause!
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