Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
Society of Women Engineers (SWE) | eXXec & STEM Reentry Initiatives >
Branding two workforce development initiatives to advance women in STEM.
Branding Two Workforce Development Initiatives to Advance Women in STEM
The Client
The Society of Women Engineers approached DJG with a proposal to establish two new workforce development programs. The first, called eXXec, sought to address a recognized training gap by offering executive leadership training to women engineers. Additionally, the STEM Reentry Task Force was envisioned to assist women engineers in rejoining the workforce after career breaks through partnerships with prominent industry employers.
The Project
From conceptualization to execution, DJG’s team created the brand identities for these programs and developed several marketing tactics, including websites, marketing collateral, and a robust digital advertising program.
DJG’s strategic efforts positioned the STEM Reentry Task Force as a groundbreaking initiative, attracting both returning professionals and forward-thinking employers. The eXXec program, which DJG supports each year, has helped numerous women engineers affect greater change within their organizations and gain executive-level leadership skills.
These initiatives have not only achieved their initial objectives but have become models for workforce training in STEM.
Results
- 32 companies have joined the STEM Reentry Task Force
- 1,000+ returning professionals have participated in reentry programs launched by STEM Reentry Task Force employers
- 95+ women have gained executive-level leadership skills through the eXXec program
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