Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.






Project Samples
Association of the United States Army (AUSA) >
Modernizing a storied brand while honoring the past.
New Army Association Brand Modernizes the Organization and Honors the Past
The Client
The Association of the United States Army is a nonprofit educational and professional development association serving America’s Army and supporters of a strong national defense. AUSA provides a voice for the Army, supports the soldier, and honors those who have served to advance the nation's security.
The Project
DJG worked hand-in-hand with AUSA to realize a new brand inspired by the incredible story of the U.S. Army Rangers at Pointe du Hoc in Normandy, France. On June 6, 1944, D-Day, 225 Army Rangers scaled the sheer and desolate cliffs of Pointe du Hoc to neutralize the enemy’s artillery. This heroic effort ultimately helped the Allies retake the European continent. A photo from a reenactment of the scaling of Pointe du Hoc involving actors dressed in 1944 and modern uniforms sparked the idea for AUSA’s new logo. AUSA leaders chose this imagery partly because it represents the association’s goal of soldiers supporting soldiers. Along with a new logo, DJG developed a brand identity system, brand guidelines, and numerous branded assets.
Results
- Unveiled the brand on October 9, 2023, at the AUSA 2023 Annual Meeting & Exposition
- Participated in an AUSA Chapter Presidents workshop to provide details on our approach and field questions
- The AUSA community, by and large, embraced the new logo
- Created 120+ region and chapter versions
- Provided a strong brand foundation for AUSA to expand upon
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