Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
Water Professionals International (WPI) >
Redefining a global organization that protects public health and safety.
Rebranding a Water and Wastewater Association to Expand Its Impact Now and in the Future
The Client
Water and wastewater treatment professionals are at the front line of protecting public health and the environment. The association representing this field had served its members for over 50 years, but its name was holding the organization back from growing to the next level and attracting future generations of water professionals.
The Project
Using a data-driven approach to address an emotionally wrought subject, DJG deployed our Brand Health Index research tool to collect vital input from stakeholders. Our team turned these findings into a compelling new name, Water Professionals International (WPI), and guided the client through a full rebranding process. WPI’s members and community embraced the organization’s new name, logo, website, and brand identity system.
Results
- 50% average increase in brand perception across five measured brand components, including an 86% increase in the new name’s appeal
- 43% jump in agreement that the new logo reflects WPI’s mission
- Received ASAE’s 2023 Gold Circle Award for Rebranding
Let’s do some marketing for a cause—your cause!
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