Marketing for a Cause Deserves Inspired Ideas
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Motivation stems from meaning. When your members, prospective members, and supporters experience marketing that means something to them, they are motivated to take action. It starts with ideas inspired by your mission, guided by your goals, and anchored in your brand. Here, you’ll find examples of why we are a marketing and advertising agency that excels at combining messaging and design to create ideas that cause a stir.
Project Samples
National Society of Black Engineers (NSBE) + Meta >
Inspiring underrepresented youth to build computer science skills.
Partnering with Meta to Engage Youth in STEM: NSBE Beats Unlocked
The Client
The National Society of Black Engineers (NSBE) collaborated with Meta to offer Beats Unlocked, a free workshop that built computer science skills by teaching students to create unique beats. The goal of Beats Unlocked was to bring STEM opportunities to students in underrepresented communities and increase exposure to tech leaders who looked like them.
The Project
The collaboration harnessed DJG's digital expertise to create a landing page that established Beats Unlocked as a must-participate opportunity to connect music with coding. The initiative was a multi-partner endeavor that included DJG, RefactoredMedia.com, and Meta, including well-known Meta leaders such as Scotty Wong and Erika Marisol Jimenez.
Results
Ernest Holmes of CodeHouse described the project’s impact:
“This opportunity not only allowed the students to learn fundamental concepts of computer science in an engaging way but also introduced the students to people who looked like them within the tech industry. That level of exposure will have an everlasting impression on the students."
In addition to exposing students to diverse leaders in STEM and helping them gain critical computer science skills, NSBE’s Beats Unlocked landing page ultimately won a W3 Award in 2022.
Society of Women Engineers (SWE) | WE Conference >
Increasing DEI in STEM through continuous growth.
2024 ASAE Gold Circle winner
17 Years of Advancing Women in STEM: WE Conference
The Client
Many women in STEM have experienced being the first or only woman in their classrooms and workplaces. The Society of Women Engineers (SWE)’s annual conference serves as a home where women engineers can network, strengthen their technical and leadership skills, and land a job on-site at the world’s largest career fair for women in engineering — without being the “only” in the room.
The Project
In 2007, SWE engaged DJG for marketing and branding support for this important annual event. DJG rebranded the event to the WE conference and created all signage, paid ads, websites, marketing materials, and visual branding.
Seventeen years later, DJG remains the marketing and branding lead for the WE conference. This event has quadrupled in growth and attracted over 21,000 attendees in 2023 – creating an even bigger home where women engineers can connect with other STEM leaders who look like them.
Results
- 5,002 attendees participated in WE07 – the first year of DJG’s involvement
- 21,683 women and allies from 40+ countries participated in WE23 – a 433% increase
- Largest generator of non-dues revenue for SWE
- WE conference Prospectus received an ASAE Gold Circle Award
Let’s do some marketing for a cause—your cause!
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